BreakThrough Physical Therapy , part of the Confluent Health family , is hiring a Part-Time Physician Liaison / Healthcare Marketing to grow referral relationships with physicians and healthcare providers across Wilimington territory.
This role focuses on provider outreach, referral growth, and community engagement to strengthen BreakThrough's presence in the healthcare community. Ideal candidates will have experience in physician liaison services, healthcare marketing, medical sales, or provider relations.
Physician Relations:
• Identify, develop and grow referral opportunities with our customers including physicians, hospital systems, case managers, and other healthcare providers.
• Develop and follow an effective call strategy and route to increase the referral outcomes of existing and potential partners.
• Provide opportunities for physical therapists to interact with referral sources.
• Communicate effectively with referring providers and their office staff.
Community Engagement and Brand Awareness:
• Articulate partner brand value proposition and differentiators to educate the local community about our therapy and specialty services.
• Perform market research and develop strategies to identify local business partnerships and opportunities for advertising, affiliations, and sponsorships.
• Coordinate ordering and distributing current branded materials for assigned clinics.
• Assist with coordinating social media activities and publicity efforts.
• Assist with therapist recruiting initiatives by participating in career fairs and ensuring recruiting materials and collateral are up to date and consistent with brand identity.
Planning and Training:
• Analyze and consistently review market data to determine opportunities for growth.
• Analyze and consistently review market data to determine opportunities for growth.• Strategize and construct action plans for underperforming clinics to improve trends and performance.
• Provide business development and marketing training for Clinic Directors and designated clinical staff.
Key Skills
Relationship building and networking
Strong communication and presentation skills
Ability to manage multiple priorities and territory travel
Customer-focused mindset
Microsoft Office (Word, Excel, Teams, PowerPoint)
Experience with CRM systems such as Salesforce preferred
Familiarity with social media and web-based tools
Valid driver’s license and reliable vehicle
Ability to travel within assigned territory (up to 80%)
Ability to lift up to 25 lbs occasionally
Maintain strict HIPAA compliance and confidentiality
Confluent Health, LLC and its affiliates are equal opportunity employers committed to building a diverse and inclusive workforce. We do not discriminate based on race, color, religion, sex, sexual orientation, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, national origin, marital status, age, disability, veteran status, or other applicable legally protected characteristics. If you need assistance or would like to request an accommodation due to a disability, please contact us at [email protected] .
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